Staggering Ideas is a leading Canadian marketer and distributor of spirits and wines, bringing a dynamic and world-class assortment of alcohol products to market through the primary provincial retailer. We, as a company, find the right products, negotiate the fair price, and supply to LCBO marketplace.
In the market of alcoholic beverages, we offer a credible voice on trade, expertise in regulatory and policy issues, and applicable market knowledge in product trends.
In Ontario, we work with the Liquor Control Board of Ontario (The LCBO). The LCBO is the single largest purchaser of beverage alcohol in the world. In 2015 their net sales surpassed $5 billion. They have 660 LCBO retail stores and 200 agency stores in the province.
We will directly supply your brands through the 3 available LCBO distribution channels:
Wines & Spirits Business Unit
On your behalf we present & support your brands to this unit of the LCBO. These brands are continuous listing brands with the LCBO. Once your brand is accepted into this category, it has the opportunity of reaching over 630 retail and 200 agency stores in Ontario.
Vintages Business Unit
VINTAGES is the fine wine and premium spirits business unit of the LCBO. Most of the products sold through VINTAGES are available for a limited time, with the product portfolio changing constantly. This ever-changing selection is an opportunity for new producers to establish their presence in Ontario and build a reputation for quality products. Vintages has several components to it: Classics Catalogue, Vintage Bi-weekly releases, Wine of the Month etc.
Specialty Services Unit
We bring your brands to the market through the specialty services unit at the LCBO. Specialty Services was established to bring products that are not sold through LCBO stores. We can guide you through the steps to bring virtually any one of our represented products to the market. From this perspective, your opportunities are endless.
As a full-service wine & spirit agency in Ontario with a comprehensive understanding of our market, our services include:
- LCBO Business Units (Wines Category, VINTAGES, Specialty Services) and how to submit brands to these business units.
- LCBO contacts at Head office, (Buyers, Category Managers)
- Liaising with Retail Stores managers and staff regarding product knowledge and other promotional activities
- Executing supplier advertising, public relations, promotional campaigns and merchandising programs
- Marketing and promotions of your brands through LCBO programs such as: Air Miles, Limited Time offers, Value add etc.
- We possess a strong command of the Liquor License Act which governs the sale and service of liquor in Ontario.
- Awareness of brands in the Ontario market, current trends, identify opportunities for suppliers
- Sales performance of our brands, sales distribution and monitoring
- Canadian packaging and labeling requirements - Labels, Cases etc.
- Strong dedication to growing our brands in the Ontario market
- Opportunity to grow your brands outside of LCBO retail, using LCBO Specialty Services program for restaurants and private collectors
